“I have never seen a prettier bike nor have I experienced a more comfortable ride than the Electra.”

As you all know from my home page video, I am deeply entrenched in the world of bicycling on behalf of my home town of Long Beach, California.  I advocate that bicycling is one of the best forms of exercise because it’s easy on the joints as well as an exhilarating way to get around town.  Though there are many of my city cycling compatriots in town will tell you I’m more of a walking nut than a bike buddy. While they like to kick it up into high gear and race through the streets stealthy hunched over their handlebars, I tend to take a more leisurely approach to peddling. I’ll cruise around Belmont Shore on my old crossover bike, and I mean old – going on 25 years old – which inevitably unfortunately leaves me with a backache and a sore hoohaa (ladies you know what I’m talking about).  That’s why when Elayne Fowler, the marketing director from Electra bikes, brought a few of her attractive bicycles on location for a recent photo shoot, I fell in love with the two wheeled wonders.  They are not only stunning pieces of art but happily easy on your body.


Our mission at WOBSOCAL is to get more women to ride bicycles and my personal mantra is for single moms to find ways they can make exercise a part of their daily routines. For me riding bikes is the perfect solution. It is a great way to spend time with your children while role modeling a healthy outdoor behavior. And as we all know the female propensity to multi-task, cycling on a bike with a super cool basket allows for a vigorous dose of fitness while making time with quick trip errands.

I think there is no better way to show off your cycling style than on an Electra bike. They are the perfect mode of fashion forward transportation for single moms and kids. The bikes come in playful designs, so you are not to be missed on the road, they are extremely front basket worthy for quick trips to the store and they all come fully equipped with fun bell ringers so everyone knows you’ve arrived. And as Fowler indicated in her blog,  “I think it comes back to appealing to a broad population, from ages 6-96— we appeal to enthusiasts as their pleasure bikes, and then to all those who don’t plan to race in a peloton or bounce off boulders…which is to say, most of the general population.” I couldn’t agree more.


Ergonomically comfortable the people at Electra have developed what they call Flat Foot Technology or crank forward design. It’s a breakthrough in cycling design so when the rider is sitting in the saddle, her feet can still stand flat on the ground which feels safer and more comfortable. This design also allows for the rider to get full leg extension when they pedal. Basically, Electra’s are built more like a recumbent bike in that the pedals have been moved forward and the seat back. This revolutionary adjustment to bike frame geometry improves your ride and creates the ultimate in comfort. Ahh, relief!

To find out more about Electra bikes visit their website or to purchase one online or to see the bikes in person join us for the Pro walk pro bike Cycle Chic: Past, Present & Future fall fashion show and fundraiser Thursday September 13 from 6:30 to 9:30 on the Downtown Long Beach Promenade.